What are the Terms we hear in SEO building?




Cloaking:-

It is one of the SEO technique – Content which is shown to the Search Engine Spiders are different from Content shown to the User’s browser.

Cloaking is based on IP Address therefore it adapts/suits the Content to the Language identified.
IP Address also detects the indexing robot.

Canonical Tags:-


It is the tag line that is used for “Telling the Search Engines that a specific page is the Duplicate Page.

Syntax of Canonical Tag:
            <link rel = “canonical” href =”Specified URL” />
"rel" refer to Related or Relationship




Link Juice:-

Value or Equity passed through hyperlinks” from one page to another page.

Rules for Link Juice:-
1. We shouldn’t do Link Building Strategies only to the Home page – for remaining deep links also we should do.
2. Link Juice can also be given internally in a Website – If any web page in a Web site has more number of Viewers / Visitors / Traffic we can give internal links from one page to other pages (not having visitors/viewers/ traffic)
3. A sitemap should be in our Website (Homepage)
4. Robots tags and No follow links should be given
5. For any individual page, we shouldn’t give more than 3 clicks from the Homepage
How to give links from one page to another Page?
By using Anchor Text Tag we can give a link from one page to another page
Syntax of Anchor Text Tag Line:
<a href =”Specified URL”>Keyword</a>

Alt-Text:-
It is named as the Alternate Text.

The Link which is given for the images
Syntax of Alt-Text Tag Line
:-

<img src =”file location of image.format of image”>alt='Keyword'



Trust Flow:-
The score or Ranks which is given based on the “Website Quality which tends to link to the other Website, measuring the Trustiness of a webpage.”

Citation Flow:-
In simple terms, it is the Popularity of Link in a Website by not considering the Link Quality.
Score or Rank is given based on the “amount of Link juice having in a particular site and whether it can go to other websites through links.”

If Trust Flow increases automatically Citation Flow also increases.


Google / Alexa will give the rank for particular page and also for the home page based on the “Quality of content in a Website.”

Page Rank / Page Authority:-
Rank which is given for the particular landing pages.

Domain Rank / Domain Authority:-
Rank is given for the whole website / all webpages of a website.

If we are mentioning other website links are effected in the ranking because of the “Quality of content in a website” in our websites it shouldn’t affect to us means then we have to mention “No Follow” so that our website ranking won’t be affected.

How do we get Traffic?
We can get Traffic / Visitors / Backlinks by submitting our links on other websites.
How can we see our website Backlinks?
Our Website Backlinks can be seen in Google Search Console or Webmaster Tools.

Where can we see Competitors Website backlinks?
Competitors Website backlinks
can be seen in SEMRUSH / ahref / SEO Link Profiler.




1 comment:

Robet John said...

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